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FEB 19, 2013 - MarketWatch

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Apple needs a $330 iPhone in China: Morgan Stanley

MADRID (MarketWatch) -- Apple Inc. could triple its potential smartphone market in China and help its profit, even with a lower gross margin if it launched a lower-priced iPhone in that country, said Morgan Stanley in a research report on Tuesday, cited by Apple Insider. "Stabilization in China smartphone pricing and growth in China's Mobile's 3G smartphone share ripen the market for a lower-priced iPhone," said the investment bank. A $330 iPhone, it said, is "incremental to EPS even at a low 40% GM and with flattening growth for the legacy iPhone." Market Pulse Stories are Rapid-fire, ... Read More

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