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FEB 20, 2013 - MarketWatch

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America’s coffee cup is half full

Hot or iced, drip, French press, espresso, Chemex or Keurig, each of us downs about 23 gallons of joe a year on average. It’s in our blood. It’s also on our streets, where Starbucks outposts outnumber hospitals and colleges. Yet the U.S. coffee market may still be far from saturated.

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