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MAY 08, 2013 - Inc Magazine

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3 Tricks to Get in Your Customers' Head

When it comes to launching a digital product, knowing your customer is key. Here are three strategies.Remember the last time you waited as someone fumbled at the self-checkout counter? Those machines were designed to solve a business problem (reducing staff, opening checkout lines), but they haven't done much to help customers. They need store clerks to help them find the right products, but don't need the burden of the store clerk's job. Soon those million-dollar machines will have to be dismantled and the money will go to waste. You wouldn't build a house without drafting a blueprint, yet ... Read More

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